News

New Foundation Advertising Campaign Plays On Unique Strengths

The Foundation's new advertising campaign, which launches next week across a variety of media, takes a joined-up approach to communicate the values and ethos of a Princethorpe Foundation education to prospective parents and pupils.

The new Foundation for Life campaign has been developed to highlight that our schools provide more than just an education, preparing pupils with the skills, learning and experiences which will put them on the road to happy and fulfilled lives. The concept underscores the unique strength of the Foundation and that there is a Princethorpe Foundation setting for every stage of a child’s educational journey. It also incorporates a gentle play on words.

Using a distinctive new graphic style emphasising the Tower icon, alongside eye-catching photography, the individual school logos and palette of Foundation brand colours, plus a new gold Foundation colour, the campaign is designed to be both visually impactful and incorporate strong messaging. Text panels emphasise that every individual is valued and that our family of schools aim to nurture, inspire and challenge our pupils to achieve great things.

Comments Melanie Butler, Foundation Assistant Head for Marketing, Admissions and Communications, "We have long wanted an overarching Foundation advertising campaign that encapsulates what the Foundation offers as a whole, as well as being adaptable to the personalities and nature of the individual school or nursery settings.

“Foundation Marketing and Communications Executive, Jo Flowers, and I have really enjoyed developing the campaign with the help of Marketing Consultant and OP, Nigel Bromley and our designer, Debbie McLaughlin. We hope the campaign will resonate not only with prospectives in terms of what they are looking for from a school or Foundation for their child, but with the whole Princethorpe community - staff, parents, pupils and Old Princethorpians alike."

Timed to coincide with the launch of Princethorpe’s 2025 admissions cycle, the Marketing Team will be working over the coming weeks to roll the campaign out across digital, outdoor and traditional media for all the Foundation schools. 

Check out the different advert concepts in the gallery!

View Gallery

Wolf Run For Barnaby

Please see text below from Simon Millward (a parent at school) regarding a Wolf Run for Barnaby:

"I have been speaking with Chris Williams (Barnaby’s father and friend of mine). Chris would like to do a Wolf Run in Summer (Sunday 9 June). We are aiming to get 50-100 (over 18-year-olds) to participate in memory of Barnaby. There will be ‘Remembering Barnaby’ t-shirts that we want all participants to be wearing and Wolf Run have said they will give us a gazebo so that we can Barnaby theme it.

We were hoping to get our first 50 people booked on ASAP. If you are interested please click on the link below to join the Whatsapp group or contact either Tom Dymek or myself below":

Wolf Run for Barnaby

Tom - 07798921712

Simon - 07769891231

Crescent School

 

 

Faiths Trail

To assist in achieving its aim of raising awareness, understanding and learning about different Faiths, the Warwick District Faiths Forum has arranged a Faiths Trail to visit different places of worship on Saturday 20 April 2024.

This is free to attend and everyone is invited, which will enable people to walk, talk and learn about different Faiths.

Please see the attached flyer here for further information.

Olive Catering's Leicester Biscuits And Cakes

Chef Manager Mrs Miliopolis and her staff produced these wonderful biscuits and cakes as a tribute to Barnaby on Wednesday. Lots of detail went into the fondant boots and scarfs. There was a special golden boot cake which was given to Beau.

Thank you Mrs Miliopolis, these brought a smile to the children's faces on a diffiuclt day.

Crescent School

Barnaby Bear

We are most grateful to Jane from With Love And Stitches who very kindly made the school a beautiful memory bear for Barnaby.

The bear was made out of school uniform, including the blazer, polo top, jumper, both sides of the fleece and of course a house tie.

The school wanted to present Barnaby's family with a bear and when Jane discovered that Barnaby was just 9-years-old she made the bear for free over a weekend despite being fully booked up. It was  a such a kind and generous gift for the school.

On Wednesday the bear was presented to the family when the cortege paused outside school. 

Accelerated Reader Book Suggestions

Many people ask for book suggestions to help their children with what to read. This document provides a few ideas. 

Another place to search for children in Upper School is ARbookfinder UK as you can check the books you have but also ask for suggestions based on your child's reading level and interest level.

Happy reading.

Mrs Webb
Assitant Head